What Should Your Digital Marketing Strategy Include?

Once upon a time, achieving online success was easier than anything else. Unfortunately, this is no longer the case. Everybody is online, which has massively increased the competition. Not just that, all consumers are also online, and they have some pretty high expectations in terms of what they can find from online businesses. This is why all companies should now make sure they have an SEO strategy in place (SEO means search engine optimization) to make sure they remain relevant in today’s competitive world. That said, creating an SEO strategy requires extensive skills and knowledge, which is why you should choose a professional company to handle it. Below are important tips to help you choose the best company.

  1. Make Sure the Provider Is Local

Google, and the other search engines, have put a strong emphasis on local search results. They understand that, while everything is now online, people still want to go out and visit stores. Hence, their algorithm now also looks at whether the website indicates where in the country they are, and preference is given to those in local areas. This is why you should choose to work with a local SEO agency, as they understand the market you actually want to target.

  1. Do Not Outsource to Overseas Country

Nowadays, you can outsource pretty much everything to China or India at a cost that simply sounds too good to be true. In fact, that is exactly what it is. Sure, you can hire an entire call center staffed with 200 people who work around the clock for you, they will not actually offer you any benefits. They are overworked and underpaid, do not have any loyalty to your business (they are likely to work with other business as well, in fact), and they don’t truly know your service or product. Added to this is the fact that consumers in this country do not like to work with foreign countries that have been outsourced to. They see it as local jobs being taken away, and they won’t like you for it.

  1. Make Sure Your Strategy Is Customized

There are two key ways in which you can recognize a bad SEO agency:

  1. They 100% guarantee to get you on the first page of Google (impossible).
  2. They offer only package solutions, meaning that they are one size fits all options.

Every business is unique, which is why guarantees can never be made. Because of this uniqueness, it is also impossible to predict with a degree of certainty which services a specific business will require.

  1. Get Progress Reports

You should regularly receive reports on which action points have been completed and when, and what the measured effects have been. These reports should be than just informative, they should be read and re-read.

There you have it, four key tips. A final thing to remember is that you must be careful, as SEO agencies will work with anybody, including your competition!

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